Max Burger is a cool swedish fast food phenomenon. They work with The Natural Step (who are closely related to my school) on their sustainability initiatives. Well, they decided to put a carbon footprint on each of their products, so you can see what choices need more CO2 to be made and can choose a more environmentally friendly option if you wish. Its a very cool model: giving people the information to make their own decisions. Me like. They do have other intiatives in place, as carbon footprinting alone doesn't make a company sustainable. But its definitely a step in the right direction!
The most environmentally friendly options get their own board. These are typically fish and veggy burgers.
For a fast food franchise, the interiors are pretty sweet.
No comments:
Post a Comment