Sunday, January 24, 2010

Max Burger

Max Burger is a cool swedish fast food phenomenon. They work with The Natural Step (who are closely related to my school) on their sustainability initiatives. Well, they decided to put a carbon footprint on each of their products, so you can see what choices need more CO2 to be made and can choose a more environmentally friendly option if you wish. Its a very cool model: giving people the information to make their own decisions. Me like. They do have other intiatives in place, as carbon footprinting alone doesn't make a company sustainable. But its definitely a step in the right direction!

Ecological Falafel! Who knew! I had this weird falafel sandwhich and its pretty awesome.

The most environmentally friendly options get their own board. These are typically fish and veggy burgers.

If you knew that a hamburger had 4 times the carbon footprint as chicken, what would you choose?

For a fast food franchise, the interiors are pretty sweet.


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